England Rugby League Boss Urges Sport to Enhance Self-Promotion Ahead of France Test

As England’s men’s and women’s teams prepare to face France in a highly anticipated double-header in Toulouse tomorrow, Shaun Wane, the England rugby league head coach, has called on the sport to do more to promote its achievements and capabilities.

Wane, who is unable to attend the match due to an ankle operation, believes rugby league needs to be better at “bragging about our game” and highlighting the remarkable feats of its athletes. He referenced a 2020 clash between Wigan and St Helens, where the ball was in play for over 60 minutes with minimal stoppages, showcasing the incredible endurance and skill of the players.

“There’s not a sport in the world – not Aussie Rules, not NFL – with athletes that could do what ours did that day. And nobody knew,” Wane lamented, emphasizing the need for better self-promotion within the rugby league community.

The England boss also acknowledged the delicate balance between the demands of the domestic Super League and the international game, urging for a “robust calendar” that ensures a clear alignment between club and national team commitments. Wane believes the international game is “the future” for rugby league, drawing parallels to the success of rugby union’s global showcase.

As England’s men’s and women’s teams take the field against their French counterparts, Wane’s message serves as a rallying cry for the sport to embrace a more proactive approach to highlighting its unique attributes and captivating narratives. With the 2026 Rugby League World Cup on the horizon, the opportunity to amplify the sport’s appeal and reach has never been more crucial.

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