Fans Applaud Iconic 2024 All Blacks Jersey Design as New Zealand Rugby and Adidas Commemorate 25-Year Partnership
In a move that has resonated strongly with rugby enthusiasts, the 2024 All Blacks jersey has been met with overwhelming positivity. As New Zealand Rugby and long-time partner Adidas celebrate their 25-year collaboration, the new kit design pays homage to the team’s storied legacy.
For the first time, the All Blacks and Black Ferns jerseys share a unified aesthetic, with Adidas revisiting classic design elements synonymous with New Zealand Rugby. The 2024 jersey features a bold, traditional black base adorned with unique silver detailing to mark the special anniversary. The enlarged fern emblem, Adidas logo, and iconic three-stripe design running down the shoulders contribute to an iconic, streamlined look.
Celebrating the Return of a Beloved Design
Notably, the jersey sees the return of the popular all-white collar design, a feature that graced some of the most beloved All Blacks kits, including the one worn during the 2011 Rugby World Cup triumph.
“The jersey holds deep significance for the people of New Zealand, and the players take immense pride in ensuring it is passed on to future generations in an even better state.” – Jordie Barrett, All Blacks vice-captain
Prioritizing Performance and Representation
Developed in close collaboration with players from both the All Blacks and Black Ferns squads, the new jersey prioritizes performance and support for athletes on the global stage. The All Blacks version boasts a double-knit fold-over collar, while the Black Ferns jersey features a round neck design, unifying the two teams under a single, special aesthetic.
The overwhelmingly positive public response to the 2024 jersey has been palpable, with rugby fans praising the design’s simplicity, tradition, and cohesive representation of New Zealand’s national teams. Even a South African supporter, who admittedly would never own an All Blacks jersey, conceded that this particular kit is undoubtedly a standout.
Adidas’ commitment to building upon the team’s iconic look has been widely celebrated, with the Black Ferns’ debut in the new design last month only fueling the excitement for the All Blacks’ upcoming matches.
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